North Route monogramNORTH ROUTE CONSULTING
Fractional CMO Service

A senior CMO in your corner. Without the full-time hire.

Hiring a full-time CMO is a big commitment you don't have to make yet. I give you the same strategic firepower on retainer, embedded in your team, accountable to your board, and ready to start in weeks, not months.

§ 01

Senior ownership of the thing that actually grows your business.

What you actually get when a senior operator owns the strategy instead of another deck, another agency, another retainer.

01

Senior ownership

A senior operator who genuinely owns your marketing strategy not a junior with a template.

02

Agencies on a leash

Your agencies finally have someone holding them to account in language they respect.

03

Data tied to revenue

Tracking pinned to pipeline. Not vanity traffic, not impressions real commercial outcomes.

04

Board-ready reporting

Marketing reporting your board can actually read, challenge and act on.

§ 02 · Fit check

We work with the right businesses, not every business.

You need this if
  • +You're paying agencies and no one senior is steering them
  • +You can't tell which channels are actually working
  • +You've tried hiring a CMO and it didn't stick
  • +You're scaling and need board-level marketing accountability
  • +You're preparing for investment or due diligence
  • +You need a plan and an owner. Not more activity
You probably don't if
  • You're pre-revenue or very early stage
  • You already have a strong in-house CMO doing the job
  • You need hands-on execution, not strategy
§ 03 · The monthly loop

Four touchpoints. Full accountability.

You're not buying hours. You're buying a structured monthly rhythm that connects marketing directly to revenue.

01
Week 1
Strategic kickoff
45-min alignment with founder and team. Review last month. Set this month's priorities.
02
Week 2
Team governance
30-min check-in. Junior team progress reviewed against the roadmap.
03
Week 3
Dashboard audit
Async CRM review. 20 minutes inside the data to keep attribution clean.
04
Week 4
ROI alignment
45-min monthly review with the founder. Exact wins, exact blockers, nothing hidden.
§ 04 · Engagement tiers

Three ways to work together.

Every engagement is shaped around the scope of work, the size of your team, and how much sits on my plate. Pricing is shared after a short discovery call.

Advisor
Light-touch

Strategic oversight for a founder or in-house team that just needs senior direction.

  • +Two strategy calls per month
  • +Async review of plans and creative
  • +Quarterly written growth review
Most chosen
Embedded CMO
Core engagement

I run the marketing strategy alongside your team. Agencies, channels, and reporting all under one roof.

  • +Weekly leadership cadence
  • +Agency and vendor oversight
  • +Monthly board-ready reporting
  • +Full CRM and tracking ownership
Executive Partner
Board-level

For groups, multi-brand businesses, or pre-investment scale-ups that need senior partnership at board level.

  • +Board attendance and prep
  • +Investor / DD readiness
  • +Cross-brand strategy alignment

Every engagement is scoped after a short discovery call no off-the-shelf packages. If you'd like a tailored quote, get in touch.

Get a tailored quote

Not sure if you need us?

Most of our best clients didn’t think they did until they saw what was being wasted.