Senior strategy.
Not more activity.
I work with a small number of founders and leadership teams as their senior marketing lead owning the strategy, governing the agencies, and making sure every pound is tied to revenue. Here's how I can help.
Is Your Marketing Working? (Growth Audit)
Most founders I meet can't answer one simple question with confidence: what's actually working? My 14-day Growth Audit gives you that answer properly, in writing.
I go through every channel, trace every pound, and surface the leaks no one's talking about. You get a written report, a 60-minute debrief with me, and a clear view of where your next pound should go.
Fractional CMO
If you need senior marketing leadership but a full-time CMO isn't the right shape yet, this is for you. I become your CMO on retainer, accountable, and genuinely embedded.
I own the strategy, hold your agencies to account, and report to your board in language they can actually use. Less noise. More ownership.
Go-to-Market Strategy
Launching something new, repositioning, or moving into a new market? Done properly, GTM is the difference between traction and silence and most teams skip the bits that matter.
I help you define the audience, sharpen the message, pick the right channels and write the 90-day plan your team can actually execute. No 80-slide decks. Just a plan that ships.
SEO & GEO
Organic visibility isn't just Google any more. It's ChatGPT, Perplexity, AI Overviews and the rules are still being written. I help you show up across all of them, without chasing every shiny new tactic.
Strong technical foundations, real topical authority, and a clear plan for getting cited by the models your customers actually ask.
Paid Media Oversight
I don't run your ads I govern the team or agency that does. Most founders are quietly losing six figures a year to spend no one is really holding to account.
The result: budget tied to revenue, creative tied to strategy, agencies tied to outcomes. Less waste. Reporting your board can read.
Not sure if you need us?
Most of our best clients didn’t think they did until they saw what was being wasted.