FREE DIAGNOSTIC

How much of your ad spend is actually wasted?

Most founders spending £5k–£50k a month on paid media are losing 40–70% of that budget to weak tracking, junk traffic, and platform-side conversions that never reach the CRM. Run your numbers below.

Your numbers

Four inputs. One honest answer.

Monthly paid media spendGoogle, Meta, LinkedIn, programmatic — everything paid

Conversions your ad platforms claim per monthWhat Google Ads / Meta says in the dashboard

Real conversions in your CRM tied to paidActual qualified leads or closed orders attributable to paid

Average order value or deal sizeWhat one closed customer is worth on average

Your diagnostic

The reality check

Estimated wasted spend per month

£11,500

Wasted over 12 months

£138,000

What your ad platforms tell you it costs to acquire a customer

£125

What it actually costs you (CRM-tied)

£536

Real revenue from this spend

£67,200

Reality gap

You're losing roughly 77% of every pound of paid media to spend the platforms count but your business never sees.

These numbers are an estimate. A Marketing & Data Audit gives you the exact figure, the exact leaks, and the 90-day plan to close them.

See the audit →

Want the full picture written up, with the specific platforms, campaigns and tracking errors costing you most? Request the Marketing Truth Report.

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